Page load times can affect your Google rankings

Those of you that following the hosting market will note that WebHostingBuzz continues to fight the trend of quantity over quality. Many of our direct competitors try and woo you and other potential customers with promises of unlimited disk space and bandwidth (while actually hiding in clauses in the TOS that allow them to shut your account if you do use over a certain amount). I’ll be honest – we’ve been tempted to follow this trend and I have no doubt our sales would increase if we did but we’ve continued to place emphasis on quality rather than quantity. The unlimited hosts have chronic overloading/slow performance issues that we do not. We do have limits on hosting accounts, generously high but we do have limits. We also have limits on CPU/Memory resource usage that we do enforce. The reasoning behind all of this is to keep our servers running at optimal performance at all times. Those few extra seconds can really count, and here is something to back it up. Of course, in a shared environment there can be problems from time to time but these are increasingly rare with us.

Page load times can affect your Google ranking

This is the announcement made by Google at PubCon, a widely respected conference (about search engine marketing, not beer and pubs!) that is held once a year in Las Vegas.

So all of our efforts in finding the right balance between plan attractiveness and keeping servers fast are certainly not in vain. I urge you to tell any of your friends and acquaintances about this and to tell them to look for a web hosting who emphasizes quality above quantity.

Here is a small upsell…. our latest range of hosting, reseller and vps plans are faster than ever. We launched these earlier in the year and for some, they did represent a marginal price increase (for new customers only, of course) but the speed/performance of our new plans is excellent, easily on par with more expensive competitors and a distinct improvement over some of our legacy plans. You can upgrade at any time and we manage the entire migration for you with minimal downtime.

I also endorse PubCon as an excellent conference to visit if you are serious about learning about search engine rankings and improving them. I went in 2008 and probably learnt more than any other conference I’ve been to. I will be going in 2010 with some of the senior WHB staff so if you do go, we’ll happily take you out for lunch/dinner/coffee (or maybe a beer — it is Vegas).

We continue to pledge quality over quantity and you can do your bit to help by pointing your friends to this article. You can discuss this on our forum here:

http://www.webhostingbuzz.com/forum/webhostingbuzz-announcements/5483-quality-not-quantity-fast-servers-can-help-your-seo-rankings.html