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What is Remarketing?<\/b><\/p>\n
Remarketing, or retargeting, stimulates interest in an existing product or service which your potential customers have either visited or displayed some degree of engagement in the past.<\/p>\n
This could mean someone who has recently visited your site or Facebook page but has been possibly interrupted or non-committed – such as abandoning the shopping cart just before making a conversion.<\/p>\n
One of the greatest advantages of a remarketing strategy is that the advertisements are targeted to previous visitors and are tailored to a product or service that they may genuinely be interested in, based on past browsing behaviour. This can drive visitors to your site and potentially recapture your customers’ attention.<\/p>\n
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A Suitable Strategy<\/b><\/p>\n
The first step is analysing your data. From here you can target particular groups that have shown consideration of a product. This can apply to visitors who have viewed a single page to people who have withdrawn from the final shopping cart stage as mentioned above.<\/p>\n
Rather than have a generic ad for all, you can apply an ad per product. For example if you have 20 products, you would have a customised advertisement for each and every one. This way you are making the experience unique to the user.<\/p>\n
With remarketing campaigns, it is inevitable that you will duplicate costs in your pay per clicks, but you have a higher chance for conversions as the customers have been somewhat \u2018sourced\u2019 already.<\/p>\n