Deprecated: Function create_function() is deprecated in /home2/blogwebhostingbu/public_html/wp-content/plugins/facebook-like-box-responsive/facebook-like-box.php on line 29
{"id":2450,"date":"2014-02-04T10:58:47","date_gmt":"2014-02-04T10:58:47","guid":{"rendered":"http:\/\/www.webhostingbuzz.com\/blog\/?p=2450"},"modified":"2014-03-03T16:08:06","modified_gmt":"2014-03-03T16:08:06","slug":"effective-ways-write-headline","status":"publish","type":"post","link":"https:\/\/blog.webhostingbuzz.com\/2014\/02\/04\/effective-ways-write-headline\/","title":{"rendered":"Effective Ways to Write a Headline"},"content":{"rendered":"

The headlines within your content matter. Not just because they divide paragraphs and themes from one another. It isn\u2019t just because many readers skim over text and glance over the headlines looking for a summary and it isn\u2019t but because they matter in your search results. They are all factors to implementing a headline effectively and for a purpose.<\/p>\n

The following tips may help towards engaging your readers, motivating them to read your content because you have paid attention to the headline. The tips won\u2019t hurt towards your search page results either.<\/p>\n

Heading Hierarchy: Prioritise Your Headlines<\/strong><\/p>\n

The title tag is one of the most important areas of markup on your page. It also gives your page a title, adds it to the snippet in the search results that is understandable for your audience and search engines. Ideally title tags should contain your focused keyword(s) and company name if applicable as the title tag is one of the first points of call. For help with your keywords, try out Google\u2019s Keyword Planner<\/a> (you\u2019ll need a Google account to use).<\/p>\n

What about the rest of the headings? Well, the H1 tag is usually reserved for your site name which should only occur once on each page – again with your main keyword and company name if applicable. The H2 tag is equally of importance. Where the H1 tag should only be used once, the H2 can be used anywhere that applies, though should not be used excessively and with it’s own sub-headings where required.<\/p>\n

In summary, your title tag headline is arguably the most important in terms of SEO, but it also plays a part in what your viewers see in the search results. The H1 tag should be used for your site name with the focused keyword if relevant and practical. H2 is suitable for main headings for each page, though can be reused for breaks in subject i.e. if the page is displaying multiple blog posts. You can continue to use cascading headings from H3 – H6, though most sites do not go past H4, generally speaking.<\/p>\n

Calculated Headline Techniques<\/strong><\/p>\n

There are some common conventions at your disposal for writing an attention grabbing headline. Beginning with a “How to…” or “10 Examples of…” – \u00a0these type of headlines usually correspond with the search terms that users are searching for on a regular basis, thus more likely to see what you have written.<\/p>\n

For instance, one person may be searching for a way to increase their subscriptions with a search such as “How do I get more subscribers”. Typical headlines that will appeal to them in the search results may be similar to “How to get more subscribers” or “10 ways to gain new subscribers”. How about “Reasons on why you need to address subscriptions”. All of these apply to the search and chances are each of them will appeal to most visitors looking for such terms.<\/p>\n

Using Headlines to Separate Content<\/strong><\/p>\n

One of the easiest and most effective ways to separate content with the headlines of “10 Ways to…” is to break down each step into a headline.<\/p>\n

Sometimes your readers do not want to read the whole article you’ve provided perhaps due to time constraints or maybe they are looking for one answer in particular and \u2018know the rest\u2019. If the article in question was for a product review of a camera you could break down into the following steps (or stages) of review:<\/p>\n