Now that we have successfully developed our SWOT analysis, it is time to start comparing the results and planning their use in your overall marketing strategy.<\/p>\n

Use your strengths to position you where your competition can not compete on the same level as you can. \u00a0Highlight these in all marketing campaigns and make them a centerfold of your website.<\/p>\n

Take your weaknesses and plan how those areas can be improved upon and how you can develop strategies to minimize their impact on your business.<\/p>\n

Your opportunities prepare you for where your business will go from here. \u00a0These are areas that you can develop early and really compete well in. \u00a0Never let an opportunity pass without very careful consideration!<\/p>\n

Threats must be anticipated and your business must be prepared to deal with a dramatically different market if any of the threats come into play. \u00a0Mitigate the impact by developing a response plan and executing it very carefully along side your opportunities to create a possible future growth.<\/p>\n

The elements all tie together to form the basis for your overall marketing strategy. \u00a0Companies with many products sometimes use a different SWOT for each individual market to determine a certain area’s viability, but these tools can be just as useful to the small business owner.<\/p>\n

The goal is to create a strong position where you are prepared for the future changes in your market and where you position yourself better than your competition in your consumer’s eye.<\/p>\n","protected":false},"excerpt":{"rendered":"

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